Top Trends Changing the Face of the Beauty Industry

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

With the dawn of the new decade, the beauty industry is set to evolve once more. From the rise of inhalable beauty and trichology to expanding exclusive beauty, the beauty industry is set to become more transparent, more tech-savvy, and more personalized than ever before. 

In this report, we highlight the top beauty trends to watch in the coming years. 

  1. Expanding Inclusive Beauty

Since the launch of Fenty Beauty in 2017, ‘inclusive beauty’ has become highly popular in the beauty industry. It has encouraged the inclusion of new demographic markets which have become increasingly important for the beauty industry to target. 

Below, we highlight a few markets that have become essential to defining the future of ‘inclusive beauty’.

  • People of Color. Though there has been a lot of buzz around more effectively targeting people of color in the beauty industry, there is still a lot more to be done. Beyond Fenty, there are several inclusion-focused brands, such as Live Tinted and Mented Cosmetics that have been launched. Other companies are also making inclusive beauty a part of their brand value proposition. 
  • Boomers. Though the beauty industry tends to market their products toward millennials and Gen-Z, there is a big opportunity in meeting the needs of baby boomers. Unfortunately, though they represent one of the most affluent segments, beauty brands have tended to ignore this demographic. According to reports, 70% of women aged 40 years old and above want to see more products for perimenopausal and menopausal women. Luckily, brands are starting to take notice. So, be on the lookout for more beauty brands releasing products suitable for boomers. 
  • Male Personal Care and Beauty Products. Historically, mainstream media has predominantly targeted women when it comes to beauty and grooming products. However, more options for men’s personal care and beauty products have been emerging. 

Pharmaceutical and personal care companies have been selling male-focused products like hair loss prevention pills and razors for years. Now, many of today’s beauty and health brands are refreshing their packaging and introducing new products to attract a new generation of male consumers. Today, more and more companies offer holistic male products, offering a selection of skincare, hair care, and supplement products.

  1. Inhalable Beauty

Vaping might have a bad reputation, but inhalable beauty might actually be good for your health. Studies show that there is a connection between our mind and our skin; in fact, there is a whole branch of dermatology known as psychodermatology. Psychodermatology involves the use of psychiatric and psychological techniques in the treatment of skin disorders by addressing the interaction between the mind and skin. 

Experts are saying that the future of fragrance will be utilizing scent to ‘biohack’ our minds and bodies to perform better. In fact, this is something that wellness brands such as Nue Co. is already doing with their Functional Fragrance – a perfume that smells good and works to calm the user down during stressful times. Scentee, a Japanese brand, has developed a next-gen diffuser that can be programmed from an app on your phone to release 1 of 4 different scents depending on your mood. You can also program it to automatically release scents at specific times each day, such as an energizing scent to greet you as you wake up. 

Expect to see more inhalable beauty products this 2020 – with new products from inhalable supplements, scented mood enhancers, functional fragrances, and next-generation essential oils.

  1. Connected Beauty Systems

Smart devices are everywhere – and smart beauty devices are only getting smarter. Statistics show that the global beauty devices market is forecast to surpass $34 billion by 2024! This is driven by the explosion of skincare within the beauty sector, the increasing prevalence and treatment of skin disorders, and the increasing awareness of how hormonal imbalance affects the skin. 

However, it’s not just standalone devices and apps – brands are also developing connected beauty systems to gather behavioral data on shoppers, personalize skincare treatments, and foster loyalty within brand-powered beauty ecosystems. 

Big beauty corporations have been eager to showcase their cutting-edge technologies. For instance, in recent years, L’Oreal has developed wearable sensors to monitor skin pH levels and sun damage. Shiseido’s Optune, an IoT-powered skincare system, assimilates a mobile app that utilizes AI technology to detect the users’ skin condition and then dispenses a personalized formula every day. Other major players like Shiseido, Johnson & Johnson, and P&G have also unveiled their own tech-enabled systems. 

As these technologies become more prevalent, expect to see beauty devices become more affordable and for connected beauty systems to become more mainstream. 

  1. Trichology

Trichologistas have gained increasing popularity in recent years. For a while now, hair has taken a backseat to skincare and makeup. However, trichology has been gaining momentum and 2020 is its year to shine.

Not familiar with trichology? Essentially, it is the branch of medical and cosmetic study and practice that focuses on the hair and scalp – a ‘trichologistas’ are the new beauty gurus to watch.

Experts predict that we are going to see a major shift towards hair care this decade. Furthermore, pre- and probiotics have always been popular when it comes to skin and gut health, but expect to see more pre- and probiotic hair care products popping up in 2020. 

  1. Plant-Based Ingredients

From food to beauty products, plant-based ingredients have become more and more popular in recent years. Ingredients trending in food brands – including coconut oil, moringa, green tea extract, and turmeric – have long been integrated by beauty brands and vice versa. 

Reports show that more and more people are choosing plant-based products, so expect to see more of it this decade. For instance, brands like Farsali promote Halal beauty; this means that their products must not contain alcohol, animal products, and must be cruelty-free. Other brands are also developing synthetic ingredients with the same composition as natural products in an effort to protect the environment. 

  1. Virtual Try-On 

Want to know whether that foundation matches your skin tone without actually trying the product on? This is where the virtual try-on technology can help! By combining both computer vision and augmented reality, virtual try-on allows shoppers to virtually test out different looks without actually using the product. 

Virtual try-on also serves a second purpose – it provides behavioral data for brands. This technology – which collects various data points around facial characteristics like skin tone, face shape, and more – can help companies determine what types of products people with specific characteristics are more likely to purchase. It also personalizes the mobile shopping experience by improving product discovery and capitalizing on a persons’ social media behavior. 

The Bottom Line

The beauty industry is constantly evolving. Global events, cultural shifts, and increasing demand for better products will continue to play a crucial role in the future of the beauty industry.
While new beauty products and techniques continue to emerge – such as inhalable beauty products and trichology – new and improved technology applications in the beauty industry are on the rise as well. Technologies 3D printing and AI will continue to make the beauty experience more efficient and personalized for consumers.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Leave a Comment

Your email address will not be published.

Related Articles

Recent Posts

FAQs

With the present internet technology, it doesn’t matter anymore where you live in the Philippines. Whether you live in the farthest part of Luzon, Visayas, and Mindanao as long as you have access on the internet, you can order our coffee products through our website. Just make sure that your delivery location has the presence of either LBC, J & t, or JAS Intermodal. If one or more of our logistics partners are present in your area, then you are assured that the coffee product/s that you ordered from our website will arrive within our delivery lead-time.

The order process is seamless and simple. Go to the website “Shop”, to select the coffee product/s that you want. Once the list of products are displayed, select the product/item and press on the “Add to Cart” button. Check and verify the Item Qty, and price, then click the “Check-out” button, then fill-up the necessary information in the form, and press on the “Place Order” button to complete your order.

One of our Customer Support Staff will call you to confirm the details of your order, particularly the shipping and delivery location. Once everything is confirmed, this will immediately be processed for fulfillment and delivery schedule by our last-mile logistics partner.

Pinaybeauty.ph supports the “Order Now – Pay Later” post-order payment scheme. Or simply put, Cash-On-Delivery. Meaning, all coffee products you ordered on our website will immediately be processed upon confirmation of your shipping and delivery location. Payment will only be collected when you actually receive the products.

We partnered with logistics companies who have been in the industry for years, to make sure that our commitment to fast, efficient, and reliable delivery services will be met. Our logistics partners are:

LBC Express – website: https://www.lbcexpress.com/
JAS Intermodal – website: https://jas.com.ph/
J&T Express – website: https://www.jtexpress.ph/

Due to the recent COVID-19 pandemic, our standard delivery lead-time is affected particularly those areas with strict rules of lock-down. However, we do our best to meet the 3 – 7 days delivery lead-time despite these issues and challenges.

Tracking code will be sent to you thru text and/or email. You can use the tracking code to track your order on our logistics partners respective website.

You can also track your order on our Pinaybeauty website through this link.

https://coffeesmiley.com/order-tracking/

Please read our return and refund policy in this link.

Yes. Just let us know if you want to make money as a reseller of these coffee products. Please contact us by phone or email, so we can discuss.

Best Sellers