If you’re new to the Korean-beauty scene, you may find it a bit confusing and overwhelming and you may not know where to begin.
If you’re interested in exploring Korean makeup, a great place to start is Etude House Philippines – one of the most popular and affordable brands out there today.
Known for their cute, princess-like packaging, Etude House has taken over Asia – including the Philippines – and is slowly moving onto the rest of the world. What makes Etude House Philippines so great is their high-quality products at very affordable prices.
Read on to learn more about Etude House, some of their best products, and more.
Etude House Philippines: Products Description
Etude House is a South Korean cosmetic brand owned by Amore Pacific. The brand name ‘Étude’ means ‘study’ in French. As of 2019, there are a total of 285 Etude House stores in various locations throughout the world.
History. Originally established in 1966, the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. In 1997, the name was changed to Etude Corporation.
Etude House Seoul was opened in 2005. It launched its 100th brand store in 2007 and its 200th in 2009.
In 2009, Etude House launched stores throughout other locations in Asia, including Taiwan, Singapore, as well as Etude House Philippines. In 2010, it also launched stores in Myanmar and Brunei. It opened its 100th overseas branch that same year. In 2011, Etude House opened its first branch in Japan.
In March 2018, certain products were recalled by the Ministry of Food and Drug Safety due to its high amounts of antimony, shortly before Etude House opened its first branch in the Middle East in Dubai and a second branch in Kuwait.
Endorsers. Etude House was endorsed by Jun-Ji-hyun from 1999 to 2000. S.E.S replaced her and endorsed the brand from 2000 to 2001. From 2001 – 2006, Song Hye-kyo became a model of Etude House and endorsed the brand. Go Ara and Jang Keun-suk were also models of the brand from 2006 – 2008. Yoo Seung-ho, Park Shin-hye, and Lee Min-ho were also models of the brand from 2009 – 2010.
2NE1 was the first YG Entertainment artist that Etude House worked with from 2010 to 2011. Sandara Park became a model from 2011 to 2012.
On October 2011, Etude House officially announced their first male endorser, the South Korean boy band, SHINee, stating that, “SHINee has received great love not only in Asia but also in Europe. It makes SHINee the leader in the Hallyu Wave.
As the idols who have grown into men, they are very appropriate to be appointed as models of Etude House.”
In 2013 to 2014, Krystal Jung and Sulli became models of Etude House and endorsed the brand until 2018. I.O.I were models in 2017. In 2018, the members of Red Velvet became Etude House models. As of 2019, Kim Doah from Produce 48 is the model for Etude House.
Etude House Philippines Makeup Product Benefits
Why choose Etude House Philippines? What are the benefits of using their products?
Etude House infuses their love for beauty and science together to create high-quality and affordable beauty products that make your natural beauty shine!
Plus, with hundreds of products out in the market today, there’s always something for everyone at Etude House Philippines. Whether you’re looking for foundation, cleansing oil, creams, or some other beauty and skincare product, Etude House has you covered!
Etude’s brand concept is to allow their customers to freely and proudly unleash their inner princess. In connection with this concept, Etudeau is conducting Princess Marketing, which makes customers feel like they have become princesses. For instance, Etude House Philippines staff once said, ‘Hello, princess’ when customers enter the store and ‘Be happy, princess’ when they leave the store.
Etude House has a romantic and pretty princess-style interior with a pink theme. So, if you want to feel like a princess while searching for your favorite makeup and skincare products, make sure to check out Etude House Philippines! customers feel like princesses.
Etude House Philippines: Top Product Recommendations
With hundreds of products in the market today, there’s always something for everyone at Etude House Philippines. Below are some of our top Etude House product recommendations, along with their features and ingredients.
That elusive, ever-covetable South Korean ‘glass skin’ glow can be yours (at last!) all day long with Etude House Soon Jung ph 6.5 Whip Cleanser. A soft and moisturizing cleansing foam that boasts a healthy pH of 6.5, it melts away makeup and impurities while maintaining the skin’s protective barrier to hydrate and brighten as it softens.
What it does: Featuring 98.9% naturally derived ingredients, Etude House Soon Jung ph 6.5 Whip Cleanser cleanses skin in the gentlest way possible. Starring Panthenol, a skin-benefitting compound closely related to Vitamin B5, it floods parched cells with much-needed moisture to smooth, plump and restore youthful dewiness.
Enhanced further with Madecassoside (derived from Centella Asiatica), this cleanser penetrates skin deeply where it sets to work in repairing, regenerating and replenishing. When pumping the foam, it creates mousse-like bubbles, and it easily and comfortably washes face without drying or dehydrating the skin.
Free of potential irritants like fragrance, artificial color, and parabens, this cleanser is great for even the most sensitive skin.
How to use:
- Pump 2-3 times to get an appropriate amount of the foam.
- Rinse off with lukewarm water.
- Follow with the remaining steps of your skincare routine.
Ingredients: Water, Glycerin, Sorbitol, Propanediol, Lauryl Glucoside, Disodium Cocoyl Glutamate, Panthenol, Madecassoside, Camellia Sinensis Leaf Extract, Butylene Glycol, Citric Acid, Glyceryl Caprylate, Ethylhexylglycerin
Etude House Moistfull Collagen Eye Cream has small particles of the super collagen water and Baobab oil that endlessly provide rejuvenation and fill your dry skin with moisture. The Eye cream has a firm, clinging texture that will stay on the skin, but will absorb the moisture completely. It will protect your eyes and the skin around your eyes as healthy as ever.
Suggested Use: For skin care, apply the appropriate amount onto the face and massage from the center, out. Then with the left over moisture, gently dab away so that the skin absorbs them.
Ingredients: Hydrolyzed Collagen, Glycerin, Butylene Glycol, Hydrogenated Poly(C6-14 Olefin), Limnanthes Alba (Meadowfoam) Seed Oil, Hydrogenated Castor Oil Isostearate, Dimethicone, Behenyl Alcohol, Adansonia Digitata Fruit Extract, Adansonia Digitata Seed Oil, Glyceryl Stearate, Cetearyl Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Ethylhexylglycerin, Alcohol, Water, Carbomer, Kaolin, Phenoxyethanol, Poloxamer 407, Polyglyceryl-3 Methylglucose Distearate, Peg-100 Stearate, Phytantriol, Tromethamine, Fragrance
This total pore solution toner, Etude House Wonder Pore Freshner effectively cleans the inside and outside of pores with its special peppermint extract. This Freshner balances pH levels, makes skin pure like baby skin, and prevents skin troubles caused by pH imbalance. It is also a 10-in-1 solution toner: deeply cleanses, sebum control, pH4.5 care, tightening pores, for clear skin, giving elasticity and moisturizing.
Ingredients: Water/Aqua/Eau, Alcohol Denat., Butylene Glycol, Glycerin, Propanediol, 1,2-hexanediol, Betaine, Ginkgo Biloba Leaf Extract, Ethylhexylglycerin, Mentha Arvensis Leaf Extract, Alcohol, Vaccinium Myrtillus Fruit Extract, Disodium Edta, Saccharum Officinarum (Sugarcane) Extract / Extrait De Canne À Sucre, Sodium Hyaluronate, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Vinegar/Acetum/Vinaigre, Acer Saccharum (Sugar Maple) Extract, Tocopherol
Moisturiser-meets-sunscreen, Etude House Sunprise Mild Watery Light SPF50 PA+++ is everything you need for easy-to-wear sun protection. This gel-type sunscreen is surprisingly non-sticky and weightless that doesn’t clog the pores — just flawlessly gliding on the skin.
Formulated with natural water-soluble Lecithin, it smoothes dry patches, enhances moisture retention, and ensures maximum absorption of other nourishing ingredients to your skin. Adding to this is a plethora of botanical extracts that grants your skin the ultimate glow.
How to use: Apply to face evenly 15 to 20 minutes before UV exposure. Reapply at least every 2 hours, if needed.
Water Ethylhexyl Methoxycinnamate, Homosalate, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Alcohol, Butylene Glycol, Dicaprylyl Carbonate, Cyclopentasiloxane, Octocrylene, C20-22 Alkyl Phosphate, C20-22 Alcohols, Silica, 1,2-Hexanediol, Cetyl Alcohol, Viscum Album (Mistletoe) Leaf Extract, Portulaca Oleracea Extract, Centella Asiatica Extract, Glyceryl Stearate, Methyl Methacrylate Crosspolymer, Tromethamine,
Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Octyldodecanol, Polyacrylate Crosspolymer-6, Opuntia Ficus-Indica Extract, Aloe Barbadensis Leaf Juice, Glycine Soja (Soybean) Lipids, Microcrystalline Cellulose, Xanthan Gum, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, Carex Humillis Root Extract,
and Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Eucalyptus Globulus Leaf Oil, Pinus Sylvestris Leaf Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Echium Plantagineum Seed Oil, Euterpe Oleracea Fruit Extract, Malpighia Emarginata (Acerola) Fruit Extract, Terminalia Ferdinandiana Fruit Extract, Cellulose Gum, Adansonia Digitata Seed Oil, Hyaluronic Acid, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Helianthus Annuus (Sunflower) Seed Oil, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Isoceteth-10, Isoceteth-25
How to Use Etude House Philippines Makeup Products
Etude House Philippines offers a broad range of products, from makeup to skincare items, and more!
Each product as their own ‘how-to-use’ guidelines, such as those indicated on the products recommended above.
Make sure to use each product as directed to get the most out of it!
Etude House Philippines User Reviews
Below are reviews from users who have used products from Etude House Philippines:
“Perfect brows. I’ve been using this product for 4 years now, and I can really say that this is my favorite eyebrow pencil. It’s so convenient to use since you don’t have to sharpen it, plus the angled pencil makes the application smooth and makes my eyebrows look perfect!” – April D., Etude House Drawing Eye Brow
“Great gentle cleanser. If you’re looking for a cleanser that doesn’t strip your skin of its natural oils but still thoroughly cleanses, this is for you. Doesn’t clog my pores or dries my skin. It’s pretty much perfect. The big bottle lasts quite a while too. If used 2 a day it can last for up to 1.5 to 2 months.” – Angelique D., Etude House Soon Jung ph 6.5 Whip Cleanser
“Mild and doesn’t cause a breakout. I normally use the facial foam cleanser from DR.BELMEUR but I had to switch to this product since the malls were closed. I had been using this product for over 2 weeks already and it did not breaks out my skin. I am going to buy this again.” – Tej, Etude House Soon Jung ph 6.5 Whip Cleanser
“Holy grail of all toners. I can try any other toner for a while but i’ll always come back to this one. The bottle is larger compared to other toners and the price is absolutely great. It leaves my skin feeling settled and with a balanced pH after washing my face and applying it with a cotton ball. It doesn’t burn or sting or make you feel tingley. Of course, it isn’t going to change you just enhance what you have. My skin always looks more bright after using it.” – Marissa J., Etude House Wonder Pore Freshner
“Super gentle! Been using this toner for 3 years and I can say that it’s really gentle to the skin and no stingy effect. From its subtle smell you can already know that the product is not harsh on your skin. I also noticed that it made my skin smoother and there is no drying effect. It works well with my other skin care products so I did not experience any bad side effects. So glad that BeautyMnl already offers Etude House products!” – Mindy Roiza, Etude House Wonder Pore Freshner
“Feels really moisturizing. I’ve been using this product for 20 days, every night, and I love it! I believe that Go bloom and glow is the only Korean Beauty product seller in the Philippines that had this in stock during the time I searched fervently for it. I usually have dry, and painful eyes, but when I use this product just around my eyes, I wake up without that painful feeling. I always feel the moisturizing effects right after applying it.” – Justine F., Etude House Moistfull Collagen Eye Cream
“Love this eye cream. Love this cream. The scent is not overpowering, but would love it to have lil lesser scent. Love the texture and consistency.” – Jelly M., Etude House Moistfull Collagen Eye Cream
“Easy to wear! This is the best sunscreen I have tried so far. It is very light – easy to apply. Doesn’t leave any white cast. I love using it as it makes my skin moisturized at the same time.” – Krizel, Etude House Sunprise Mild Watery Light SPF50 PA+++
Etude House Philippines: Price Range
Did you know? The price range of Etude House Philippines is the closest to that of Korea!
Compared to other Southeast Asian countries, Etude House Philippines sells products 30 – 50% cheaper. The same is true with Etude House, as compared with other Korean skincare and cosmetic brands (of the same quality) available here in the country.
Where to Buy Etude House Philippines Makeup Products
Wondering where you can buy Etude House Philippines products?
You can go to their physical stores located throughout the country or you can purchase it from one of their online stores!
Shopee: Etude House Philippines
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